The "O" in JOIIA is more than a letter, it's a hug.
The thick side are the shoulders, and the curves are our hands wrapping around you. It’s meant to hold you. To shield you. To remind you that you’re not alone.
You are in our hug.
And that hug is your first layer of protection, functional, soft, strong, and always there.
We care.
We protect.
We got you.