MISSION
Our mission is to elevate
healthcare workers’ lives
through functional, stylish scrubs
that honor their care,
comfort, and strength.
VISION
We envision a world where every healthcare worker feels seen, supported, and empowered
—starting with what they wear.
Built for the Ones Who Care
Every stitch serves those who serve others—honouring their compassion with comfort and care.
Style That Speaks/Protects
Designs that are bold, expressive, and redefine what professional looks and feels like.
Community First, Always
A movement rooted in inclusion, feedback, and connection—not just clothing, but camaraderie.
No Limits, Just Progress
We challenge norms and push forward—fearlessly improving what healthcare
wear can be.
Supporting Growth Through Education
We stand beside caregivers on their learning journey — offering tools, knowledge, and encouragement
to keep evolving with confidence.
Inspired to create JOIIA
At my lowest moment, I found myself in and out of the hospital, filled with fear and uncertainty about what would happen next. I did not know if I would be okay. Yet, just as clearly as I remember the fear, I remember the compassion.
The nurses and doctors did more than simply provide medical care. They treated me with dignity and kindness, welcoming me as though I were part of their family. They listened to me, offered comfort, and made sure I felt seen, heard, and safe during my most vulnerable time. Their professionalism, empathy, and steady presence transformed one of the most frightening experiences of my life into a moment that revealed the best of humanity.
That experience inspired JOIIA, a line of antimicrobial scrubs created to honor the healthcare workers who cared for me like family. With over 20 years of garment industry experience around me. I knew I wanted to create a way to protect the healthcare workers yet still make them feel comfortable. We chose fabric with 99.9 percent antibacterial protection and designed scrubs that are lightweight, comfortable, and accessible. For healthcare workers, scrubs are more than a uniform, they are the armor they wear to protect themselves while caring for us.
